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Remember, as a Success Circle member all past calls (audios and detailed notes) are made available to you in the membership for download.
Have a question about the Success Circle? Drop me a line: anamaria(at)practicebuildinginstitute(dot)com.
APRIL TELESEMINARS
Creating Effective Business Cards and Brochures
While I teach Holistic Practitioners how to have an online web presence (on the internet) to increase visibility, make connections with potential clients and other professionals that will refer to you, I know there’s LOADS of business right in your own community.
This is why it is crucial to have a business card to let them know of your services. But are you wondering if you’re business card is effective? Do you give them information but never get a call or email from this person and wonder why?
In this crucial class we’ll be covering:
* Essential elements that must be on your business card
* Have your marketing materials stand out and get noticed
* How to know if you should create your own marketing materials or hire someone
* Getting your first business card and brochure out or revamp your existing ones
Open Coaching: Question and Answer Call
Practitioners tell me the Open Question and Answer Calls asists them to gain confidence and simple solutions to challenges and questions that have been arising.
So bring your questions and dilemmas and I’ll answer them on the spot and provide laser coaching to assist you.
This call is invaluable, as I share my years of expertise in coaching to Holistic Practitioners. Whether you’re just starting out or you’ve been in Practice for years, you’ll learn from the many great questions that are asked by other Practitioners.
You’ll gain confidence and inspiration in what you’re offering and walk away with simple, effective steps to attract more clients and build your Practice.
MARCH TELE-SEMINARS
Your Products and Services Menu
Many Holistic Practitioners start out by offering single sessions which is a great way to begin your practice. However many potential clients and patients might not be ready to buy a session with you and you might be losing valuable customers.
You also have loyal customers that have experienced your sessions and are thinking to themselves… this is really good, what else does he or she offer?
Having a product and services menu is about offering your expertise in different forms so that your potential clients have a variety to choose from. It’s also an effective way to build a loyal client base.
Giving client options of ways to work with us boosts our practice, encourages referrals and increase our income. It also puts clients in a place of choice, it’s a win-win situation all the way around.
Creating e-books, audios and offering teleclasses and workshops are just some of the exciting ways to start creating your product and services menu, and it’s a lot easier than you think when you’re shown how.
In this powerful class you’ll learn exactly how to start to build this menu and start offering a variety of products and services that you’re excited to create and your customers thrilled to buy.
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How to Gain Referrals
You’ll often hear that your practice will grow from referrals. Many Holistic Practitioners will tell me that their best clients say “I’ll tell others about you” or say they will send them referrals and never do.
Practitioners will also confess to me that they are shy and hesitant to ask clients for referrals, even though they know they should. “I don’t want to look desperate” they’ll tell me.
In this class AnaMaria is going to interview guest expert Jobie Summer known as the “Referral Queen.” We’ll cover how exactly to get referrals in a way that’s authentic and non-pushy. Jobie will talk about the mistakes that service professionals will make in gaining referrals and how you can avoid them.
This is an essential call to attend for every Holistic Practitioner… don’t miss it!
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FEBRUARY CALLS
Creating Your Signature Talk to Attract Clients
with Felicia Slattery of Communication Transformation
Public speaking is often called the most powerful form of marketing a Practice — and it’s time for you to get in on the action!
In “Signature Speech Secrets” you’ll discover what YOU can do to take advantage of this amazing and powerful tool to attract clients and patients.
* Why a Signature Speech is so powerful
* The top 5 reasons you should have a Signature Speech
* The 5 simple steps to create your Signature Speech
Afterwards, you’ll know exactly what you need to do to get your Signature Speech ready to work for you. And you can start immediately, soon you’ll see the results for yourself!
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Set Yourself (and Your Practice) for Success for the New Year
There are simple things you can do right now that will set you up and prepare both you and your Practice for great success in 2010. I’ll go through the steps I take at the beginning of the year that helps to build my Practice.
You learn what’s essential to focus on, what to let go of and how to create an environment and habits that inspire you to work on attracting clients, both now and month after month. Whether you’re working a full time job or balancing family commitments, I’ll share tips to make the most of your time and energy.
I’ll teach you how to get out of overwhelm and avoid frustration and be in the flow so you have more joy when you start your day and energy when you finish.
JANUARY CALLS
Website Basics for Practitioners
Are you unsure of what should be on your website? Are you thinking it’s time to have a website, but not sure where to start? If you already have a website, are you wondering how effective it is to draw clients to you?
This call is for you. I’ll cover basics to websites: what should be on every Holistic Practitioners website to attract ideal clients. This is a must call for every Practitioner!
Combo Call: Open Question and Answer and Tapping (EFT)
I’ve been hearing from the members of the Success Circle that you had breakthroughs from the “Clearing Limiting Beliefs with EFT” call I led a few months ago.
I also know you have alot of questions as you’re starting to implement the strategies you’ve been learning. I’ve been hearing you really appreciate the one-on-one coaching in the Open Q and A calls we’ve had.
Well, I decided to combine the two calls and have one powerful call. We’ll have time for tapping (EFT) and questions. This should be a dynamic, powerful call to rock the house… come one and all!
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DECEMBER CALLS
Policies, Procedures & Forms for a Safe, Healthy Practice
Do you wonder:
What forms and paperwork that Practitioners should have in place?
When someone asks to work with you, what’s the easiest and fastest way to have them book a session?
How successful Practitioners handle clients that cancel last minute?
This is one of the most important calls you’ll ever attend. Because by putting simple policies and procedures in place you create a safe and healthy Practice for you and your clients.
We’ll be covering everything from the essential forms to have and how to easily communicate your policies to new and existing clients to handling sticky situations like last minute cancellations and no-shows.
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Open Question and Answer with AnaMaria
Practitioners tell me the Open Q and A call assists them to gain confidence and simple solutions to challenges and questions that have been arising.
So bring your questions and dilemnas and I’ll answer them on the spot and provide laser coaching to assist you.
This call is invaluable, as I share my years of expertise in coaching to Holistic Practitioners. Whether you’re just starting out or you’ve been in Practice for years, you’ll learn from the many great questions that are asked by other Practitioners.
You’ll gain confidence and inspiration in what you’re offering and walk away with simple, effective steps to attract more clients and build your Practice.
NOVEMBER CALLS
EFFORTLESS EMAIL NEWSLETTERS:
Simple Strategies that Build Your Practice and Increase Client/Patient Retention Led by Jennifer Bourn of BournCreative.com
With the right online tools, you can publish a newsletter and add email campaigns to your marketing plan. But, there is a big difference between publishing a newsletter and publishing a newsletter that your clients care about. Many online experts will tell why you need an ezine and what results you can receive, but what none of them will tell you, is exactly how to ensure your ezine is successful and that it converts your prospects into paying clients, and keeps your paying clients coming back again and again.
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POWER OF THE FREE CONSULTATION:
Do you know most people will not have a session with you, unless they connect and talk with you first?
Did you know it’s in your best interest to first talk to your clients to see if you’re a match to work together?
After you offer a f*ree consultation with a client, do you wonder why they never end up booking a session or treatment?
In this class, I’ll share with you step by step how to offer and lead a powerful complementary phone consultation that has clients booking sessions.
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BONUS CALL: OPEN QUESTION AND ANSWER WITH ANAMARIA
Bring your questions, I’ll answer them on the spot and provide laser coaching to assist you.
This call is invaluable, as I share my years of expertise to your particular Practice and situation. Whether you are just starting out, or in Practice for years, you’ll learn so much and walk away with strategies they can use right away.
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OCTOBER CALLS
Wed, Oct 7th 11am PDT/ 2pm PDT
Applying Law of Attraction to Your Life and Business: Getting More of What You Want and Less of What You Don’t
You may not be aware of it, but a very powerful force is at work in your life. It’s called the Law of Attraction and right now it is attracting people, jobs, situations, and relationships into your life—not all of them good!
In this workshop, expert Law of Attraction trainer, author and radio host Michael Losier teaches us how to apply the Law of Attraction to our advantage so we can attract more ideal clients, customers and referrals.
Through this interactive session, we’ll learn:
* Why and how law of attraction works;
* Why we’re not attracting what we desire;
* How to change our thoughts and words to stop attracting what we don’t want;
* The three-step process for deliberate attraction;
* and most importantly, WHY people are NOT attracted what they say they desire
Michael Losier the author of the best selling book: Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t. Michael has been teaching Law of Attraction since 1996.
His self published book became a word-of-mouth success and sold ¼ million copies since its release in 2003. His book has now been translated into 21 languages and has been reaching the best seller lists in many countries.
In 2007, Michael caught the attention of Oprah Winfrey and was subsequently interviewed 4 times on her radio show Oprah & Friends on XM satellite radio. Michael hosted his own show for 1 year in 1998 with his own weekly radio show on Oprah & Friends called: The Law of Attraction Radio Show with Michael Losier.
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BONUS CALL: Packaging and Presenting Your Sessions and Session Packages to Gain More Clients with Less Effort
Did you know that most Practitioners undervalue what they do? Do you do extra things for your clients outside of the scheduled session or treatment times, that you are not compensated for? Do you know many people would buy more than one session if told the benefits of having multiple treatments with you?
In this powerful class I’ll be covering how to present our sessions to our clients so they see the value in working with us and purchase our sessions or session packages right away. Don’t worry, you won’t need to ’sell’ yourself or feel you’re pushing your clients to buy from you.
I’ll show you how to also get paid for doing ’small’ things like giving email or phone support, so you avoid the trap of giving away your valuable time and expertise. You’ll leave this call feeling empowered about yourself and very confident about what you offer.
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Clear Your Limiting Beliefs Around Money, Marketing and Your Practice Led by AnaMaria Herrera
Two Opportunities to Join the Call!
Do you have limiting beliefs, doubts and fears about putting yourself out there? Are you aware of some blocks that are holding you back from charging or charging what you deserve? Do you hear little voices (we all have them!) that say,
‘You can’t do that!’
‘What if you fail?’
‘I hate telling people what I charge’
Well these inner blocks won’t be holding you back for long. Using EFT (a clearing process) AnaMaria will use her laser like skills gleaned from years of experience of assisting Practitioners identify and clear the stumbling blocks that are holding you back so you can create a successful mindset for an ideal Practice.
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SEPTEMBER CALLS:
How to Offer a “Free Taste” of Your Service Without Taking Your Time or Money…and Has Your Potential Clients Wanting to Work with You!
It’s crucial that clients ‘taste’ or experience a bit of your sessions so they can get to know, like and trust you. Because when they do, they will book sessions and refer others. But most Practitioners are not offering what is known as a ‘free taste’… but giving away the whole enchilada (such as free sessions) and wonder why people don’t book sessions.
In this call, I’ll show you exactly how to create a ‘free taste’ of your sessions and has your potential clients saying, ‘this is great, I want to work with you!”
Whether you’re just starting out or have been in practice, this call will teach you one of the most powerful marketing strategies: leveraging your ‘free taste’ to reach more people and get more clients without giving away your time or money.
BONUS CLASS: 3 Proven Strategies to Gain New Clients and Referrals Quickly and Easily
Fall is the perfect time to boost your client attraction strategies. I’ve observed in my own practice and assisting other Practitioners with marketing that September is the month that people decide to reach out and get professional help from Practitioners with their challenges and issues. Will these folks be calling or contacting you?
In this class I’ll teach you my three most effective strategies that work to get clients now and in any season.
If you don’t have enough clients and are still giving your sessions away for free (it’s okay, we’ve all been there!) this class is a must.
These easy, effective methods are perfect to draw clients to you, because they work quickly and can be done on a shoestring budget!
FACEBOOK 101 with Sam Adkins, Classical Homeopath and Online Marketer
Facebook is an incredible resource to build your credibility, gain clients and create profitable alliances with other professionals. This call is designed for newcomers to Facebook, as well as experienced users. In this in-depth call we’ll cover:
- Why Facebook can propel you and your practice forward
- Why your profile page is your business card how to make it work for you
- Facebook notes why they are essential, how to use them and integrating them with your blog
- Managing your Facebook account to make your life easy
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PAST CALLS (of course as a member you have access to all past calls and detailed notes)
JULY
How to Choose a Niche or Specialty that Draws your Ideal Clients To You… even if you are just starting out!
Some people get nervous when they think of choosing a niche. They get afraid they’ll be turning clients away, or not have enough clients if they narrow their field. Did you know that the opposite is true?
Practitioners that have specialties/niches:
- Have more clients coming to them
- Are paid well
- Are often sought after by other professionals to do joint projects/ventures with
- Receive more referrals
- Find it much easier/ affordable to market their practice
In this class I’ll share with you my techniques of how to discover your niche (even if you are just starting out!), describe your specialty and begin to have your ideal clients call you.
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Practitioners: Is Perfectionism Holding You Back from Being Successful?
- Does your need to be perfect hold you back in your practice?
- Do you feel you don’t want to try new things unless you know you’re going to be good at it?
- Are you afraid your clients will find out you’re not perfect and you’ll lose credibility?
Join Ann Ross EFT Master and AnaMaria Herrera, EFT Practitioner for a dynamic class…
You’ll discover what’s really behind perfectionism, why the need to be perfect can stifle the results in your practice and how to be break free from the perfectionist syndrome to experience more joy and success in your practice.
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How to Get Free Publicity, Boost Credibility, and Attract New Clients with Video
Led by Nancy Marmelejo, Social Media Expert
More and more Practitioners are submitting videos online to gain exposure to new clients and demonstrate their expertise. But did you know a lot of them are making big mistakes that are crushing their credibility and turning off potential clients?
In this 1 hour teleseminar, get the tips to set you apart by using online video that attracts media attention, free publicity, new clients, and a whole new level of credibility. We’ll be covering everything from the easiest camera to use (that non-techies will love!) to how to create videos that are simple and highly effective to bring you clients now.
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AUGUST:
How to Attract Clients and Get the Word out about Your Practice by Leading Free Workshops
Led by Emma Roberts, EFT Master and AnaMaria Herrera
Offering free workshops is one of the quickest, affordable ways to quickly gain clients and get the word out in a big way about what you do and what you offer. In this call Emma and AnaMaria will cover basics of leading workshops that get attention and clients, as well as tips to make your workshops even more successful.
Crafting Your Marketing Message
- Do you know how to answer the question, “So What Do You Do?”
- Do you feel confident when you communicate your service?
- Do people ask for more information when you tell them about your service/practice or
do they look confused?
In this class we’ll learn:
Why most Practitioners are turning off potential clients and not realizing it
Why it’s crucial to clearly communicate your service so you hear more often, ‘Hey, can I get more information about what you do?’
The reason most Practitioners are describing the benefits and not the results, and how that’s shooting them in the foot!
How to discover what results you provide (remember, client ask to work with you when they are clear on the results!)
How to craft YOUR marketing message which draws your ideal clients
How to Attract Clients and Get the Word out about Your Practice by Leading Free Workshops
Led by Emma Roberts, EFT Master and AnaMaria Herrera
Offering free workshops is one of the quickest, affordable ways to quickly gain clients and get the word out in a big way about what you do and what you offer. In this call Emma and AnaMaria will cover basics of leading workshops that get attention and clients, as well as tips to make your workshops even more successful.
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Dear Holistic Practitioner,